Google Analytics is a popular tool. It helps track and analyze how customers behave online. It gives a lot of data about website and app traffic.
Some businesses choose other tools instead of Google Analytics. This is because Google Analytics is better for companies selling to consumers (B2C). It may not fit the needs of businesses selling to other businesses (B2B).
Luckily, there are many alternatives to Google Analytics. These tools provide data not available in Google Analytics 4 (GA4). For example, Leadfeeder shows which companies visit your site.
To help you find the best alternative for your business, we have listed 26 web analytics tools. They are grouped into four types based on the data they provide:
- Lead & Customer Analytics
- SEO Analytics
- Performance Analytics
- Full Marketing Suites
Table of Contents
Lead and Customer Analytics
There are many alternatives to GA4 that help improve targeted prospecting. These tools give deeper insights into how leads behave. They enhance what Google Analytics offers, ensuring you have a complete understanding of your audience.
1. Leadfeeder by Dealfront
Leadfeeder helps businesses see which companies visit their website. It finds potential customers even if they don’t fill out a contact form. You can view which pages they visit, allowing for targeted sales pitches. It connects easily with your CRM.
Pricing: Free 14-day trial available.
2. Mixpanel
Mixpanel helps product-based companies track user behavior, such as clicks and taps. It uses A/B testing and event tracking to improve sales. You can analyze data and create reports to enhance user experience.
Pricing: Free plan available; Growth plans start at $28/month.
3. Heap
Heap is easy to use for people who aren’t tech-savvy. It automatically tracks user interactions on websites and apps without needing coding. You can also analyze past data to see the impact of changes.
Pricing: Free plan available; contact for paid plan pricing.
4. Piwik PRO Analytics Suite (PPAS)
PPAS is a privacy-focused tool for industries like healthcare and finance. It analyzes customer journeys across different platforms while ensuring data protection. It’s user-friendly and offers training and support.
Pricing: Free core account; Enterprise plan from €10,995/year.
5. Smartlook
Smartlook records how users behave on websites and apps. It provides insights through session recordings and heatmaps. This helps optimize user experiences and identify issues.
Pricing: Free plan available; Pro plan starts at €55/month.
6. Woopra
Woopra tracks user interactions with various touchpoints, like live chat. It offers customer profiles and retention analytics to understand user behavior better. It helps businesses see the customer journey clearly.
Pricing: Free plan for up to 500K actions; Pro plans start at $999/month.
7. GoSquared
GoSquared tracks website visitors and their activity in real time. It offers features like live chat and customer profiles. This helps businesses engage with visitors and understand trends.
Pricing: Plans start at £9/month.
8. FoxMetrics
FoxMetrics focuses on restaurants and helps visualize customer data. It gathers and organizes data from different sources to provide insights. You can create detailed customer segments based on behavior and demographics.
Pricing: From $399/month.
Simplified Web Analytics
Some people and small businesses need easier web analytics than Google Analytics. StatCounter and Clicky offer simpler options. They focus only on important metrics. This helps website owners stay informed without confusion.
Simplicity is important for those with limited resources or specific needs. These tools show the basics without overwhelming users with too much data.
9. Statcounter
Statcounter is easy to use for website analytics. It shows page views, sessions, and visitors. You can use it for free if you have up to 500 page views. There are paid options for more features like bounce rates and conversions. It’s great for basic analytics and a good alternative to Google Analytics.
Pricing: Free for 500 page views; paid plans start at €7/month.
10. Clicky
Clicky provides real-time website analytics without flash. It tracks visitors and their behavior. You can see where traffic comes from and check engagement. It has heatmaps to see how users interact with your site.
Pricing: Free plan available; paid plans start at $9.99/month.
11. Matomo
Matomo focuses on privacy in analytics. It tracks goals, campaigns, and e-commerce data. It offers customizable dashboards and strong security. You can host it for free or pay for cloud services.
Pricing: Free on-premises; cloud plans start at €19/month.
SEO Analytics
SEO tools help improve your website’s search ranking. They focus on data and analytics related to SEO, unlike Google Analytics, which covers broader website metrics.
12. Semrush
Semrush offers SEO features and brand monitoring. It helps with competitor ad strategies and has a social media toolkit. It also provides insights for content marketing. It’s more expensive but offers a lot of data.
Pricing: Plans start at $139.95/month.
13. Ahrefs
Ahrefs provides an SEO dashboard to track performance. It’s known for keyword research and backlink analysis. It helps find content ideas and gaps in your content compared to competitors.
Pricing: Plans start at $129/month.
14. Serpstat
Serpstat is an all-in-one SEO tool for keyword and organic search analysis. It offers backlink analysis and site audits to improve your SEO.
Pricing: Plans start at $59/month.
15. SE Ranking
SE Ranking has similar features to Serpstat but is cheaper. You can track more keywords for a lower price. It offers various plans for personal and business use.
Pricing: Plans start at $52/month.
Brand Performance Analytics
Your brand is more than just its website and social media presence. It is important to understand what people think about your brand, as this knowledge can help shape its reputation and success.
Brand performance tools play a crucial role in this process. They allow you to track how people share your content and monitor the conversations surrounding your brand.
There are alternatives to Google Analytics that provide valuable insights into how your brand is perceived. These tools help you understand your brand’s image better, enabling you to make informed decisions for future success.
16. Mention
Mention helps you find online mentions of your brand and products. It also checks mentions of your competitors. Using AI, it tells you if these mentions are good or bad.
It constantly looks at social media, forums, news sites, and blogs. This way, you see when your brand or specific keywords are mentioned.
You get real-time alerts and detailed reports. This helps you manage your brand’s reputation and understand conversations in your industry.
Pricing: Starts at $41/month.
17. Chartbeat
Chartbeat tracks how well your website content performs. It gives you real-time data and checks social media mentions. It’s mainly for publishers like the Washington Post and ESPN.
It shows how readers engage with your content. You can see how far they scroll and how long they pay attention. Chartbeat also tracks website traffic and where it comes from. This helps you improve how you share your content.
Additionally, it has tools for testing headlines to boost reader interest.
Pricing: Contact for plan information.
Full Marketing Suites
These are tools that combine different marketing functions. They help you analyze your marketing and sales data. Instead of just showing your website’s performance, they focus on how customers behave. They also help with finding new leads and keeping track of keywords. If you want an all-in-one solution, these tools are good alternatives to Google Analytics.
18. Hotjar
Hotjar helps you see how people use your website. It has heatmaps to show where users click and move. You can watch videos of user sessions to understand their journey. It also allows you to create surveys for feedback.
Pricing: Free plan available; paid plans start at €32/month.
19. HubSpot
HubSpot is a complete tool for marketing. It helps with creating campaigns and tracking their success. It does not show which businesses visit your site, so you may need another tool like Leadfeeder for that.
Pricing: Free tools available; paid plans start at $15/month.
20. Optimizely
Optimizely is for testing and improving your website. You can try different designs and features to see what works best. It also gives you insights about user behavior.
Pricing: Request pricing.
21. Adobe Analytics
Adobe Analytics is for big companies. It tracks user behavior on websites and apps in real-time. It helps create personalized experiences based on user data.
Pricing: Contact for pricing.
22. Fathom
Fathom shows how people interact with your website while protecting their privacy. It gives simple insights without using cookies or tracking personal data.
Pricing: Plans start at $15/month.
23. Plausible
Plausible is an open-source alternative to Google Analytics. It allows you to collect and analyze data without worries about misuse.
Pricing: Plans start at $9/month.
24. Kissmetrics
Kissmetrics helps you understand user behavior in real-time. It gives insights into website visits and what drives sales.
Pricing: Plans start at $25.99/month for 10,000 events.
25. Simple Analytics
Simple Analytics provides an easy way to see website traffic without cookies. You can track visitor counts and behaviors while ensuring privacy.
Pricing: Free plan available; paid plans start at $10/month.
26. Contentsquare
Contentsquare offers deep insights into user behavior on websites and apps. It shows clicks, scrolls, and time spent, helping you improve the user experience.
Pricing: Contact for plans.
